Szymon's Zettelkasten

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P: Focus on the outcome, not the output


As a product team, your goal is to achieve business objectives and deliver value to our customers, not shipping features. Functionalities are a means to an end. Not the end in itself.

You shouldn't stress about shipping features. But, you should feel pressure to deliver business results.

This means, don't focus on creating the most beautiful page, screen, or functionality because they are worthless if they're not solving the user problem. Instead, focus on delivering value to the business and customer.

That said, don't start working on anything unless you've defined the business outcome and user opportunity.

What can you do now? Go through each initiative and ask yourself:

Is this initiative impacting our target business outcome?

Is this initiative addressing addressing a user opportunity?

(If you already have a solution) If we shipped this feature, what value would it create for our business and user?

(Once you have the problem/opportunity) Have we considered other potential solutions to this problem?


Relevant notes (PN: )/questions (Q:):

P: Don't assume – test: to avoid creating things that don't provide value to the user and business, you need to validate them as quickly as possible.

P: The product market fit: products that succeed solve real customer problems.

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