Consider the question of why birds migrate each year. A proximate explanation is that birds migrate because days are getting shorter—the immediate cue that triggers migration. The ultimate reason for such migration, however, is survival and reproduction; the distribution of desirable food and mating sites varies seasonally. Yet birds do not likely have any awareness of the indirect connections between day length and survival. There are two key implications here: (a) animals, including humans, need not be consciously aware of the ultimate function of their behavior, and (b) the connection between long-term goals and immediate goals is often indirect.
Interesting, interesting, interesting...
It's a lot of what Cialdini writes about—click and run. Also connects to presuassion: P: Previous stimuli influence our decisions (priming)