Ideas exist within networks of relatives connected through associations (called semantic trees). For example, if you hear the word "car" you will immediately think of related concepts like your personal car, different brands of cars, your favorite car, different parts of the car like tires, engine, etc. (more here: PN: To persuade think in networks of associations)
This means that ideas exist within networks of relatives connected through associations (called semantic trees). For example, if you hear the word "car" you will immediately think of related concepts like your own or favorite car; different brands of car-like Mercedes, Audi, Porsche; different parts of the car like tires, engine, etc.