This was my first encounter with a firm that lived off Black Swans of the positive kind. I was told that a scientist managed the company and that he had the instinct, as a scientist, to just let scientists look wherever their instinct took them. Commercialization came later. My hosts, scientists at heart, understood that research involves a large element of serendipity, which can pay off big as long as one knows how serendipitous the business can be and structures it around that fact. Taleb, Nassim. The Black Swan (p. 170). Penguin Books Ltd. Kindle Edition.
This is also an argument to "ship first, iterate later" because it speaks to implementing and being open to opportunities presenting themselves.
Design youpersonleordl and your professional team work so that serendipity can easily occur. Maximize different inputs—not only ideas but also places experiences trips places etc.
The best way to maximize it is to do as much stuff as possible. Doing, implementing, bringing the metaphysical into the physical will produce the most serendipity.
Also here it's important to be receptive to that serendipity. And one of the best ways for that is NSD TK PN: NSD makes you more creative
Writing is an intermediate form of bringing the metaphysical into the physical.
This is also why you should try, ship, implement frequently—you don't know what awaits you in the gam between your idea and reality.
By bringing the metaphysical into the physical you are uncovering the gap between the idea and reality—and this is where the gold (learnings, new ideas, etc.) lies.