PN: How to use all principles of persuasion

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Reference: R: Pre-Suasion by Robert Cialdini

This framework is the combination of all of Cialdini's principles of persuasion. You can use it in any situation that involves influencing people to do things you want them to. It consists of three stages; you need to follow sequentially.

Your first goal is to spark and maintain a positive association because people are more likely to listen to you if they favor you. Use the reciprocity principle by offering something meaningful, unexpected, and customized for free. Use the liking principle by highlighting similarities and providing compliments.

The second stage is about reducing uncertainty. Before making a decision, people want to see their decisions as wise. Therefore, point to external evidence that their choice is well-regarded. Use social proof by showing that similar people do it. Use the authority principle by displaying experts or celebrities endorsing your claim.

The goal of the third stage is to motivate to action. Sometimes, even though people have all the reasons to agree with you, they need the last push to do it. Use the consistency principle by reminding them of their previous actions and statements related to the goal. Use scarcity by showing them what they'll lose if they don't act.

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