Keywords:: PermanentNote
Tags: persuasion liking makePublic
Reference: R: Pre-Suasion by Robert Cialdini p. 158 - 160
"The number one rule for salespeople is to get the customer to like you."
People say yes to those they like.
That is because people trust that those who like them will steer them correctly in their decision.
It means that before people start listening to what you know, they must recognize how much you care.
There are two ways to increase the level you're being liked. Highlight similarities and provide compliments.
We like those who are like us. The sameness can be almost anything. It can range from interests, hobbies, clothes, favorite teams, accent, nationality, political affiliation, and so on.
This is a situation where mirroring comes into play. People who 'mimic' their recipients – use their words, make similar gestures, and take a similar posture, are more likely to be liked, and therefore to persuade. It works even if the party does not consciously recognize the similar features.
Compliments are self-explanatory bitch.
Relevant notes:
PN: How to ace an interview: If you make people like you, you will increase the chances of persuading them to hire you.
Is it because of the fact that people like those who are similar to them, and trust those who they like because it's more likely that they share genes, which makes it more likely to pass their shared set of genes?
PN: People say yes to those they like (liking principle): people say yes to those they like. You you make people angry or resentful they will be less likely to agree with you.
Liking: we'll trust – and be more likely to be persuaded – people we like (more here: PN: People say yes to those they like (liking principle)).